Meet Your Experts

As America’s Top Female Business Brokers, Lana Hout and Adrianna Smith are disrupting the business brokerage industry! They are successful and dynamic business partners, and top performers in evaluating businesses.  They bring a fresh and modern approach to business development, transaction advisory, and mergers & acquisitions. 

Lana and Adrianna are the Owners and Managing Brokers of First Choice Business Brokers in Los Angeles. They have worked with 250+ small businesses in every field — such as the service industry, manufacturing, retail, and e-commerce. With 20+ combined years of global business experience (including working at Deloitte, Duff & Phelps and NBCUniversal), Lana and Adrianna are passionate about helping entrepreneurs.

With a growing YouTube channel and features in over 200 publications, Adrianna and Lana are seeing a rising demand for proven best practices in business. They have established THE BIZ HOTLIST to provide entrepreneurs with the most effective advice and latest information to building and profiting small businesses.  

Lana is a dynamic and charismatic entrepreneur and business leader with a passion for business and innovation. As one of the founders of The Biz Hotlist, Lana’s goal is to empower, educate and inspire entrepreneurs and business owners to take their businesses to the next level! Lana’s ability to infuse entertainment with education sets her apart from the rest. As a Managing Broker of First Choice Business Brokers Los Angeles, Lana’s implementation of forward-thinking strategies and technology has quickly propelled the brokerage to success. Prior to launching the First Choice Business Brokers office in Los Angeles, Lana gained experience in business valuation and business development at top global firms including Duff & Phelps, Deloitte, and NBCUniversal, with an emphasis in the media and entertainment sector. Her experience includes transaction advisory, financial analysis, business development, marketing, and corporate strategy. Lana graduated summa cum laude from the University of Southern California’s Marshall School of Business with a degree in Business Administration and concentrations in Finance and Marketing. Lana is a licensed real estate broker in the State of California (Lic#01957174).

Adrianna is a business leader, strategic advisor, and powerful negotiator. Business sale transactions are in her blood. As a third-generation broker, Adrianna has absorbed the skills and lessons in the art of deal making since a young girl. As one of the managing brokers of First Choice Business Brokers Los Angeles, Adrianna is on a mission to create the next level business brokerage company of the future. Adrianna is one of the founders of The Biz Hotlist, a business consulting brand aimed at providing the latest business tips and advice to business owners based on a career of analyzing hundreds of businesses. Prior to launching First Choice Business Brokers Los Angeles, Adrianna gained several years of experience in transaction advisory at top global professional services firm Deloitte. Adrianna graduated cum laude with a degree in Business Administration and Finance Concentration, from the University of Southern California’s Marshall School of Business. Her experience includes business sales & acquisitions, M&A advisory, business valuation, financial analysis, client service, and project team management. Adrianna is a licensed real estate broker in the State of California (Lic#01957172), and she is a licensed real estate salesperson (S.0067794) and permitted business broker (BUSB.0006700) in the State of Nevada.

Work Experience

Industries Include: Auto | Distribution | Wholesale | Entertainment | Internet/Technology
Business Services | Construction | Healthcare | Manufacturing | Retail | Restaurants | Beauty